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Maribyrnong Tourism Visitation Strategy 2017-2021 Adopted

By Eva Abbinga Jun 2017

Urban Enterprise recently prepared the City of Maribyrnong’s inaugural tourism strategy which has been adopted by Council. Maribyrnong is undergoing significant change, but has retained its local character as a melting pot of different cultures, and offers visitors memorable and unique experiences. The Strategy and detailed action plan, positions Maribyrnong as an inner-city precinct and gateway to western Melbourne. Recommendations were provided on product and experience development, marketing and communication channels, and engagement with local industry and regional authorities. A copy of the Strategy can be downloaded from the following link: