Urban Enterprise provides a range of quantitative research services which can be tailored to the needs of our clients using either primary or secondary data methods. Our research expertise is tailored to the fields of tourism, economic development and industry.
We are experienced in the development and delivery of internet, mail out, intercept, interview and telephone surveys. We have also developed Monitor©, a suite of software platforms to track the performance of a range of industry sectors.
We provide models for assessing the economic impact of industries and investment projects. Our assessments include modelling to determine the direct and indirect benefits to employment and economic output in specific Local Government Areas and regions.
Urban Enterprise undertake a detailed study into the way visitors travel to and throughout the Mornington Peninsula using a mix of intercept and online survey approaches. The Visitor Journey report provides a detailed understanding of Mornington Peninsula's sub regions and the drivers for dispersal across the region. The report is presented in a highly spatial way with high quality maps and charts demonstrating the unique strengths and barriers for tourism on the Mornington Peninsula.
Destination Gippsland appointed Urban Enterprise to undertake a region wide research program to understand more about the drivers for tourism in the region. Urban Enterprise undertook a number of primary research programs including surveys of visitors, holiday home owners and businesses. The research was developed into a detailed report which also provided an assessment of the economic impact of tourism and estimates of visitation at the local level. The research has been used across Gippsland Councils and Destination Gippsland for planning and decision making in relation to tourism.