Urban Enterprise provides strategic land use planning services to inform the preparation of master plans, urban design frameworks, structure plans and land use strategies.
Urban Enterprise's understanding of property and development economics ensures that land use recommendations are practical, achievable, and are informed by investment potential.
To ensure that land use planning is about more than just development, Urban Enterprise uses an integrated approach to all strategic planning projects, supported by extensive consultation and research.
The MPA is planning the future role of the Monash National Employment Cluster - one of three clusters identified in Plan Melbourne for employment and residential growth. Urban Enterprise undertook a retail market assessment and a review of the impact of planning controls and policies on the use of the Cluster for employment and supporting commercial uses. The study found that significant additional retail floorspace will be supportable in the cluster, but that planning controls were likely to be restricting retail and employment growth in certain areas. Our recommendations to support future growth and retention of businesses in the area have been used by the MPA to inform the preparation of a Framework Plan for the Cluster.
Urban Enterprise worked in partnership with Planisphere to prepare a strategy to support growth and change in the Central Business District of Ballarat for the next 20-25 years. Urban Enterprise analysed the key economic drivers for the CBD, assessed tourism, commercial and retail floorspace supply and demand and identified opportunities for development within the CBD. The CBD Strategy was adopted by Council and implemented into the Ballarat Planning Scheme through Amendment C152.