Urban Enterprise is the industry leader in strategic tourism planning across Australia. We have unparalleled experience in preparing Destination Management Plans (DMPs) and local/regional tourism strategies. Urban Enterprise also undertakes masterplanning and concept development for tourism projects as well as feasibility studies and business plans.
Urban Enterprise is an industry leader in visitor research and targeted tourism industry research at the local and regional level.
Urban Enterprise has prepared numerous DMPs across Australia, including the pilot project for the Great Ocean Road Region. In addition, we have been providing specialised tourism industry and visitor research services to Local Government and tourism
organisations for over a decade, providing insight and understanding of market trends, barriers and opportunities to our clients.
Urban Enterprise was appointed by the Commonwealth to undertake a product gap audit for the Great Ocean Road, which identified potential areas of opportunity for world class Australian tourism development. The project outlines tourism infrastructure and products to cater for forecast and potential visitor numbers over a 20 year period. The project was a pilot study for the Commonwealth, and will provided methodologies for accessing tourism product and infrastructure in Australian landscapes.
The product audit was developed into an extensive Destination Management Plan which became the benchmark for regional tourism planning projects in Victoria. Urban Enterprise has contributed much to the adopted approach for Destination Management Plans through this pilot project.
Tourism Tasmania recently underwent restructuring of its approach to tourism with the creation of four distinct regional tourism organisations. Following this Urban Enterprise undertook the preparation of a Destination Management Plan which provided a blueprint for the future development of tourism in Northern Tasmania. The plan identified the need for the region to leverage from the infrastructure of Launceston including its large accommodations stock and airport, whilst the surrounding areas contributed to attracting visitors through nature based, wine and food tourism.
The Bendigo Region Destination Management Plan provides a blueprint for collaboration of Bendigo and surrounding Councils including Mount Alexander, Central Goldfields and Loddon.
The Destination Management Plan was developed through primary research into visitor markets and an analysis of product in the region. The plan identified priorities for investment in the tourism industry to meet market need and attract and grow visitation and yield in the region.