Daylesford Macedon Tourism Destination Management Plan and Local Area Action Plans
Client: Daylesford Macedon Tourism
The Daylesford Macedon Ranges region is a serene and scenic destination, encompassing both Hepburn Shire and Macedon Ranges Shire.
Urban Enterprise completed the Destination Management Plan (DMP) and Local Area Action Plans for Daylesford Macedon Tourism (DMT).
The Plan has been prepared to provide a strategic and unified direction to grow and nurture a strong visitor economy in the region over the next 5 years.
The plan sets out a vision for the region to be recognised as Victoria’s leading rejuvenation destination.
The vision evolves and refreshes the wellness theme that that region has held for many years. Rejuvenation is the act of making something newly fresh or full of energy.
The DMP aims to realise a number of objectives, including:
Drive regional dispersal;
Promote sustainable approaches to tourism;
Facilitate partnerships and support emerging industry;
Embrace the competitive advantage of seasonality to generate dispersal;
Encourage a continuous improvement approach to product and experiences development;
Recognise that rejuvenation is an individual experience and that visitors will seek out products aligned to their interests.
The documents were launched to industry in February 2024, and the DMT team have commenced implementation.
Thank you to DMT and all those involved in the process and preparation of the plan.