SERVICES
EVENT STRATEGIES
Assessment and engagement with the events sector to inform strategic direction for future growth and enhancement of events.
Events are a critical element to the regional visitor economy. Urban Enterprise has prepared numerous events strategies, economic impact assessments for events and feasibility studies for events.
We have undertaken events strategies for regions and Local Government and have also prepared numerous feasibility studies and assessment for existing and potential events.
Our work in events strategies is informed by our knowledge of regional tourism and the visitor economy. We apply our skills in strategic planning, economic analysis and market assessment in our event industry projects.
CAPABILITIES
Event audits
Market assessments
Event gap analysis
Stakeholder engagement
APPLICATIONS
Event strategies
Feasibility studies for prospective events
Event precinct masterplans
Market assessment for events
We are members of the Victorian Tourism Industry Council (VTIC) and Australian Regional Tourism (ART).