A New Vision for Flagstaff Hill
Client: Warrnambool City Council
Flagstaff Hill is a ticketed tourism attraction located in Warrnambool, in south west Victoria within the Great Ocean Road tourism region. Warrnambool City Council manages the site and the attraction, which includes a museum, maritime village and sound and light show.
50 years since the village was constructed, Urban Enterprise were engaged by Warrnambool City Council to prepare the Flagstaff Hill Re-Imagined project. The project explored future precinct development opportunities and options for the site, articulated a vision for its future development and provided a framework to guide future directions and investment into the precinct.
Urban Enterprise worked closely with Council, the community and other stakeholders, alongside preparation of market and technical analysis to inform a vision for the site and develeopment opportunitues. Site opportunities were arranged on site through collaboration with Cumulus Studio.
The Plan was unanimously adopted by Council and provides the strategic basis for Council to proceed with further planning to re-imagine the offering over time.
